JCU ALUMS HOLD LEADERSHIP SPORTS MANAGEMENT AND SPORTS MARKETING POSITIONS IN
BUILT FOR SUCCESS
Fully online degree program designed for anyone on the marketing or management side of sports, as well as for coaches and administrators.
WORKING PROFESSIONALS
This program helps working professionals make connections and find career mentoring and networking opportunities.
LEARN FROM INDUSTRY LEADERS
Gain experience working directly with faculty and professionals in sports leadership roles, and graduate with a competitive advantage.
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Designed for working professionals, the Master of Arts in Sports Leadership curriculum emphasizes key leadership development areas: psychology, communication, marketing, finance, diversity and inclusion, and ethics. You will emerge better able to manage college and professional budgets, handle HR and name-image-likeness issues, and grow sports brands and revenue.
JCU’s Master of Arts in Sports Leadership program is delivered year-round, online, and includes 10 courses totalling 30 credit hours. Coursework includes
- Leadership and Organizational Theory
- Diversity, Equity, and Inclusion in Sport
- Sport Promotion, Marketing, and Public Relations
JOHN CARROLL SPORTS LEADERSHIP HONOR ROLL
COMPLEX PROBLEM-SOLVING
The global sports market is expected to reach $500 billion in 2022, a reminder that teams, leagues, sponsors, advertisers, and collegiate athletics deal with large, strategic investments and risks. Learn financial, marketing, HR and other mission-critical skills. Brooke Turner, Ph.D., Master of Arts in Sports Leadership Faculty underscores the Jesuit Rigor of the program, saying: “This program teaches critical and ethical thinking skills, using real-world scenarios.”
NATIONAL NETWORK
John Carroll graduates hold sports leadership positions in professional sports and college athletics across the country, including the NFL, MLB and NBA. Our alumni offer mentoring, shadowing opportunities, internships and a deep well of potential live projects.
MIKE CLEARY SPORTS STUDIES ADVISORY COUNCIL
The Mike Cleary Sports Studies Advisory Council includes coaches, executives, and industry leaders committed to providing resources and professional advice to students pursuing sports-related careers. Advisory Council members include:
- Owen Cleary ‘92, Chair, General Manager, Wakefield Equipment
- Kevin Anderson, Director of Athletics, University of Maryland
- Mike Buddie, Director of Athletics, The United States Military Academy (West Point)
- Dr. Margaret Farrar, Professor, John Carroll University
- David Gilbert, President and CEO, Greater Cleveland Sports Commission
- Dino Lucarelli, Director of Alumni Relations (retired), Cleveland Browns
- Oliver Luck, CEO and Commissioner of Xtreme Football League (XFL)
- Dr. Kathleen Manning ‘72G, Director, Mike Cleary Program in Sports Leadership
- Sean O’Toole, Director of Athletics, Gilmour Academy
- Lee Reed, Director of Athletics, Georgetown University
- Gene Smith, Senior Vice President and Wolfe Endowed Director of Athletics, The Ohio State University
- Bob Vecchione, Executive Director, National Association of Collegiate Directors of Athletics (NACDA)
ONE DEGREE, MULTIPLE PROFESSIONAL SPORTS LEADERSHIP CAREER OPTIONS
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SPORTS BRAND MANAGEMENT
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DIRECTORS OF ATHLETICS
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DIGITAL MEDIA MANAGEMENT
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SPORTS MARKETING, PROMOTIONS, AND TICKET SALES
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SPORTS INFORMATION AND COMMUNICATIONS PROFESSIONALS
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HEAD COACH
JOIN A NEW GENERATION OF SPORTS BUSINESS LEADERS.
APPLY TODAY