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IMC serves as John Carroll’s in-house marketing, advertising, and public relations agency. We partner with our campus clients and help them reach their target audiences.

Marketing and Creative Services

As proud members of the Carroll community, we understand the mission and vision of the University and we use this knowledge to shape our work and University messaging.

If you know exactly what you need in terms of print and/or web marketing, then pass the pieces off to us and we’ll make sure they are consistent with University style and implement them for you.

If your ideas need more shaping, then please contact us, so our marketing professionals can develop a strategyin partnership with you (identify your goals, maximize your budget, and reach your target audience).

Strategy and Planning


IMC’s marketing services team has decades of combined experience across the higher ed, corporate, publishing, and nonprofit worlds. We use this experience to help our clients develop a compelling offer—and then place that offer in front of the right audience with the right messaging and design.

Listening Before Leading

To do this, we need to listen and learn about you and your goals, so we can help you develop a marketing strategy. In short, we’ll sit down with you to plan the work, and then we’ll work the plan.

We will put a timeline together and divide the responsibilities to be sure that your project is done—on time and within your budget.

Working Together

Once we’ve had the initial “kickoff” meeting, we’ll begin work and, at key milestone steps, you will be asked to approve copy, design, and other key components of your project. Near the end of the project, you’ll be asked to approve the final draft before it goes to press or production.

If you’re not sure whether you need web, print, or media relations support–or some combination thereof–please contact Daniel Binns and he will help guide you or schedule a meeting with the IMC team.


Finding the right words can be more challenging some days than others. Let our award-winning writing team, Dale Armbruster and Meredith Tayek, tap its higher ed, corporate, and nonprofit writing and editing experience to help you craft your message.

From something as simple as text on a poster, to more-involved projects like helping create University-wide messages, producing newsletters, multi-page brochures, compelling radio or print ad copy, or writing for the web–we can help you reach your intended audience.

If you prefer to draft your own copy, our writing team can help fine-tune your message and provide professional editing and proofreading services.

Most importantly, as part of the IMC team, Dale and Meredith can help ensure that your copywriting fits with your overall marketing strategy, your messages are filled with keywords to pull in web visitors, and your projects comply with the University Style Guide and institutional marketing messages.

Graphic Design

One of the most effective ways to reach a target audience is through the use of great visuals and printed marketing materials. Our graphic designers works in tandem with our writing team to help you create print collateral that targets your audience and motivates them to take action.

The print projects we handle most frequently (and with great success) include:

  • Advertisements
  • Postcards
  • Brochures
  • Newsletters
  • Flyers
  • Posters and banners (large and small format)
  • Invitations (high-level University functions or large-scale events)
  • Logo design (conforming to University Style Guide)

Our new website uses the Drupal Content Management System. Please fill out our web request form if you need Drupal access or help updating your site.


Rachel Purton
Web Developer


Photo Library

Before requesting photography, please visit the JCU Photography Image Library to view our image library featuring hundreds of JCU-related photos. There is no cost to use this service; however, user registration is required prior to use.

Hire a Photographer

Just fill out the form below to schedule a photo shoot. Two weeks advance notice is required for booking. The only exception would be for events thought were unknown such as media-related events. To request an exception, please email: All exceptions must be approved by the Executive Director of Marketing and Communications.

Photography Rates

  • Student rate: $15-$20/hour
  • Mid-Level rate: $40/hour
  • Professional rate: $85-$100/hour
  • All images used to represent the University carry the expectation that they will be used in accordance with the Photography Style Guide and all appropriate policies

Submit a Photography Request

If you have questions, please contact Scott Taylor in IMC.

Media Relations

Mike Scanlan ’06

Executive Director of Strategic Communications

Our goal is to help increase the awareness and enhance the reputation of John Carroll University through frequent and positive media coverage. If you’ve heard about the good things happening at John Carroll in the local, regional, or national media, then it’s likely because of our Communications and Media Relations office.

If you have a compelling story or an event to pitch or a publicity campaign to promote, your inquiry should begin with Mike above. Additionally, if you have been contacted by the media to speak as an expert on a topic, please call us before giving an interview. We conduct media training and provide important advice for working with representatives from various types of media outlets (radio, television, newspapers, digital) .

Journalists must contact the media relations office first, before entering campus, unless a specific faculty member has granted a journalist permission to his or her classroom for special events.


Onward Magazine
The print version of our alumni magazine is complemented by an online companion.

Annual Report
This document chronicles our activities and financial information for the past year. To learn more about John Carroll’s economic impact, giving highlights, leadership, and how the institution makes a difference, visit the Annual Report now.

Faculty Notes
Working with the Office of the Provost and Academic Vice President, the goal of this publication is to showcase faculty engagement and initiatives. To learn more about our faculty and their teaching, research, and service, visit Faculty Notes now.

Additional University publications produced by other members of the Advancement team include:

Magis Newsletter
The Magis Legacy Society recognizes and stewards our generous donors who have made provisions for the University in their wills or estates, e.g., through a charitable gift annuity, trust document, life insurance, retirement plan, or bequest, among others. Each issue of the Magis newsletter features John Carroll donors and what inspired their gifts to the University, and informs readers about planned giving opportunities. 

Carroll Connection
Updated monthly by Kate Malone, manager of Government and Community Relations, the Carroll Connection calendar of events helps inform Carroll constituents near and far about campus lectures, athletic events, and other activities at John Carroll that are open to the public.