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A.C.E.S. - Current Trends in Marketing & Communication

The way we consume information and are marketed to is rapidly changing. We live in a world with a 24 hour news cycle, multiple social media channels, and mass emails. The result is that it can be incredibly difficult for messages to cut through the noise. However, organizations and companies are developing innovative ways to drive their message to their intended audience. Join fellow members of the JCU community and learn about how three alumni are helping shape how their companies are connecting with their constituents.

Event Details

Thursday, October 21 2021

7:30 pm - 8:30 pm

Location

Hosted on the Zoom platform.

Event Contact

Eric Eickhoff

eeickhoff@jcu.edu

216.397.3061

Tricia Barrett '00 Chief Operating Officer, Crowley Webb

In addition to leading the overall operations of the 120-person agency located in Buffalo, NY Tricia is responsible for the agency’s healthcare/patient recruitment division, Praxis, where she oversees all aspects of the business for the agency’s pharmaceutical and biotech clients. Tricia is extremely committed to the Western New York community where she serves on several boards, most notably Leadership Buffalo, Hauptman-Woodward Medical Research Institute, and Women’s United – a division of the United Way dedicated to uniting women through philanthropy, leadership, and volunteerism.

Jeff Culliton '03, President of Engagement Strategy of Adcom

In his role Jeff is responsible for external agency marketing strategy, developing new enterprise client relationships and overseeing part of Adcom's client base. Over his career Jeff has worked with enterprise brands such as Key Bank, Great Lakes Brewing Company, J.M. Smucker Co., and Bob Evans. Prior to his time at Adcom Jeff was a member of two Marketing Technology startups and spent time concentrated in Salesforces' Marketing Cloud partner ecosystem. Jeff and his wife Lori, who met at John Carroll University, live in Lakewood with their kids Maggie and Noah. Jeff is a member of the John Carroll University Alumni Board of Directors and currently is Co-Chair of CycleNation, an American Heart Association event.

Lisa Zone '98, Managing Director, Dix & Eaton

Lisa spearheads D&E’s marketing communications practice, helping clients define and implement strategies to engage customers. She leads the firm’s major branding initiatives, develops product launch programs and helps both B2C and B2B companies harness the power of digital communications, including advertising and social media marketing programs.

Lisa is past president of American Advertising Federation Cleveland and an alumnae of the Cleveland Bridge Builders leadership program. She was honored by Crain’s Cleveland Business in its “Forty Under 40” program (2010), was recognized by YWCA of Greater Cleveland as a Woman of Professional Excellence (2012) and received a Young Alumni Award from John Carroll University (2015).

Peggy Finucane Ph.D '80, chair of the Tim Russert Department of Communication and professor of Communication at John Carroll University

Dr. Finucane teaches the internship/capstone courses and directs the department’s internship program. Previously, Dr. Finucane directed the university’s Center for Service and Social Action.

Dr. Finucane researches interpersonal uses of mediated communication. She has studied television, cell phones, and social media. One of her fun pieces of research focused on women co-viewing the Bachelor! Interestingly, the social uses of sharing the viewing experience outweighed any interest in the program content. Her other research focuses on media, experiential learning outcomes, and biographies of women in media. Teaching is an important part of her work; in 2005, following a nomination from students, Dr. Finucane won for the College of Arts and Sciences’ Lucrezia Culicchia Teaching Award. In 2006, the university awarded the Curtis Miles Award for Faculty Service to Dr. Finucane. The award recognizes faculty for service to the university as well as the community. Dr. Finucane had created a course, Cultivating Community that exposed students to different aspects of urban life. The culminating activity was a day of service building community gardens in Cleveland’s Hough neighborhood, one of Cleveland’s poorest neighborhoods. Ohio Campus Compact awarded Dr. Finucane the David Hoch Memorial Award for Excellence in Service for her efforts in the Cleveland community.

Dr. Finucane spends her free time reading, especially historical fiction; and researching ancestry. She also spends time exploring Cleveland restaurants with her husband, Tom, and four adult children.