Martivias studied Communication at John Carroll with a focus in Integrated Marketing. After graduating during the height of the pandemic, it was difficult to find jobs, so he began his own streetwear fashion brand with the knowledge he had from his degree. After being open for 3 years, Martivias decided to take his business to the next level by opening a mobile clothing store, which allows him to travel throughout Chicago and sell his merchandise. He makes pieces for everyday people who look for inspiration.