With a Certificate in Market Analytics, students have the opportunity to deepen their digital marketing knowledge in a rapidly changing world. The program’s unique curriculum extends beyond the theoretical to provide you with practical knowledge and skills to collect, parse, visualize, and analyze marketing data. Students will gain hands-on experience in obtaining consumer insights, applying marketing analytics tools and practices, and transforming data insights into optimized marketing strategies.
Today, marketing professionals need proficiency not only across traditional communications channels, but also in data analytics and computational thinking to operate in an evolving digital marketing environment. This program is ideal for students who enjoy working with numbers or who want to improve their confidence in this growing field. Students in this program will develop as stronger and more savvy marketing leaders by extracting key takeaways that lead to actionable and ethical business decisions.