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Market Analytics Certificate

With a Certificate in Market Analytics, students have the opportunity to deepen their digital marketing knowledge in a rapidly changing world. The program’s unique curriculum extends beyond the theoretical to provide you with practical knowledge and skills to collect, parse, visualize, and analyze marketing data. Students will gain hands-on experience in obtaining consumer insights, applying marketing analytics tools and practices, and transforming data insights into optimized marketing strategies.

Today, marketing professionals need proficiency not only across traditional communications channels, but also in data analytics and computational thinking to operate in an evolving digital marketing environment. This program is ideal for students who enjoy working with numbers or who want to improve their confidence in this growing field. Students in this program will develop as stronger and more savvy marketing leaders by extracting key takeaways that lead to actionable and ethical business decisions.

 

Offering convenient online classes, this 9-hour graduate certificate program is shorter than a typical master’s degree, supporting working professionals as they continue in their current careers. Experienced faculty bring the real world of marketing into the classroom, allowing students to significantly increase their digital marketing knowledge while learning skills that can be applied immediately.

 

 

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  • The certificate program consists of three required courses (9 credits total).
  • With seven-week courses, this certificate can be completed in approximately six months.
  • This certificate is part of a projected three certificate series that will be stackable into a Master's degree.

Market Analytics Certificate Highlights

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Why a Market Analytics Certificate from JCU?

In a competitive job market, marketing professionals need to strengthen their knowledge and remain forward-thinking. The Market Analytics Certificate focuses on analytical and digital skill gaps, giving students the opportunity to advance their career. Experienced faculty, a unique curriculum, and flexible seven-week courses give you the edge you need to stand out in the digital marketing world.

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Learning Goals

  1. Demonstrate an understanding of the processes and techniques of marketing data collection, analysis, and visualization.
  2. Demonstrate the ability to work with large data sets commonly associated with real-world marketing problems.
  3. Develop a comprehensive knowledge of digital marketing metrics and performance assessment based on KPIs.
  4. Apply digital marketing techniques to optimize digital marketing performance, including content analysis, A/B testing, etc.
  5. Gain skills to obtain consumer insights through both qualitative and quantitative methods.
  6. Demonstrate the capability of incorporating consumer and marketing insights in marketing strategy development.
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Courses

Introduction to Applied Data Analytics (3 credits)

Digital Marketing Analytics (3 credits)

Market Research and Analysis (3 credits)