#1 Ranked MBA in Ohio
Boler’s MBA Programs offer the opportunity to add a marketing specialization through the use of two elective courses. This specialization equips students with the skills and knowledge necessary to navigate the constantly evolving landscape of marketing. By combining our rigorous academic curriculum with real-world application experience, students will be prepared to make informed marketing decisions to help move their business organization to new heights.
Overview
Students will learn about a variety of topics under the marketing umbrella, including marketing analysis and planning, as well as the principles of marketing research and consumer behavior. Courses will also cover topics such as development and management of brands, pricing strategies and the use of various marketing channels and communication tools.
After graduating from Boler with an MBA with a specialization in marketing, students will be well-equipped to pursue a variety of careers in the marketing world, including roles in brand management, advertising and digital marketing. The curriculum can also prepare students who are interested in consulting or in other marketing roles where a strong understanding of the marketing principles is required.
Elective Courses**
- Consumer Behavior
- Contemporary Topics in Marketing
- Digital Marketing
- Environmental Sustainability and Responsibility in Business
- Global Marketing
- Global Social Entrepreneurship
- Market Research & Analysis
- New Product Management
- Social & Environmental Marketing
**The offering of electives varies each semester and a list is published prior to the opening of registration. Courses in Contemporary Topics for each subject area are often presented to ensure that students have a chance to delve deeply into current business issues in the ecosystem.
